About the Project
ATMA CENA is a Canadian organization providing psychedelic-assisted therapy, clinical training, and community education. Their work involves bridging science, psychology, and spirituality to support both practitioners and clients on their healing journeys.
As part of their ongoing growth, ATMA CENA required a sustainable approach to managing and publishing blog articles that align with their clinical voice and SEO strategy. With a small internal team and multiple ongoing programs, maintaining a consistent content flow was becoming increasingly time-consuming. Drafting, reviewing, and formatting each article manually often slowed down the process, creating a bottleneck for their marketing and education goals.
The goal was clear — to build an automated system that could manage article draft generation, image creation, and publishing timelines while keeping human quality control in place. So the 'Human in a loop' was a crucial part here. It was not a goal to have this system 100% generating and autoposting to WordPress. The thing is, the industry is very specific, and to rely 100% on AI outcome, it is not for the long run.
So we have real and experienced therapists involved in the blog creation process. The idea of this automation was to create an SEO-optimized draft for a therapist to go over it and prove/check/and edit it.
Scope of Work
To meet these goals, I built an integrated system using Airtable and Make.com. Airtable Interfaces served as the operational hub for managing article ideas, drafts, and publication schedules, while Make.com handled the automation behind the scenes.
The setup allows ATMA CENA’s marketing team to submit article ideas, define objectives, and track progress visually through Airtable interfaces. Each record includes article details, target audience (clinic or training), SEO goals, author, image, and publishing date. The connected automation then processes the idea, generates a draft, and updates the record automatically.
This integration created a clear structure for content planning — from ideation to publishing — giving the team a full overview of what’s in progress, what’s ready for review, and what’s scheduled for publication.
A list of articles in the Airtable Interfaces according to status
All articles are moving down the pipiline accordingly
The structure of each record (article)
Calendar view. Green — means published.
Scenario in Make.com
Solution
The system operates in several coordinated stages.
When a new article idea is added in Airtable, a Make.com scenario retrieves the topic, target, and objective. The automation then determines the article’s focus keyword and creates an SEO-optimized question-based H2 titles. Once the topic and keyword are set, the system drafts a complete article written in ATMA CENA’s professional tone and updates the Airtable record with the generated draft using the markdown structure with the H1, H2, H3 titles.
The next step focuses on visuals. A descriptive image prompt is generated based on the article’s theme, and one version of the image is automatically created and linked back to the record. The automation then updates the article’s status to Draft Ready, signaling the team that it’s ready for review.
Once reviewed and approved by a team member, the article can be scheduled directly in Airtable’s calendar view. Editors can assign authors, adjust dates by drag-and-drop, and attach final visuals — all within one place. The entire process keeps the creative decision-making in human hands while automating the repetitive and time-intensive steps of content production.
I had a little fun to add more responsiveness to this automation system — I added statuses like "Doing magic", "Creating Yummy Titles", and "Ok, article is drafted, drawing the image" to give some response that the automation is actually up and running. And yes, this doing its magic :)
Ingrediets are pretty simple: Make.com (kitchen shief), OpenAI (menu writer), Gemini (Interior designer), Airtable (Host).
Blogs grid on the website. Articles created by this automation
Results
The completed system reduced the time required to produce a publish-ready article by more than half. What previously took endless days to add a post idea and draft it — keyword research, drafting, formatting, and image sourcing — now happens in a matter of minutes.
ATMA CENA’s team can now focus on reviewing content quality, approving visuals, and aligning messaging across channels. The Airtable interface provides full visibility into the publication calendar, helping the team maintain consistency without relying on scattered spreadsheets or manual reminders.
This automated workflow now supports both the clinical and training divisions of ATMA CENA, ensuring steady blog output while keeping the organization’s voice accurate and unified. It combines clarity, control, and efficiency — allowing the team to concentrate on what matters most: sharing meaningful, evidence-based perspectives on psychedelic-assisted therapy.
PS. I would add that this system could be improved in many ways. For example, for another project, I added an option to recreate the image by ticking the box if that was not the best one. Or, the system can be improved by connecting the WordPress "Create a Post" module to have the "ready to publish" article go straight to the website. The only limitations are our creativity :)