About the Project
When I first started working with SWEET.TV, I was immediately drawn to their vision of delivering high-quality, multilingual streaming content. As an international streaming platform, they cater to a diverse audience with movies, cartoons, TV shows, and over 200 TV channels available in HD and 4K. SWEET.TV’s ability to connect with viewers across devices like Smart TVs, smartphones, and tablets made the project all the more exciting.
My role was to bring the content to life visually while maintaining the brand’s essence across different platforms.
The Scope of Work
The scope of this project was vast, and that was part of what made it so engaging. My responsibilities included creating banners for every movie, cartoon, show, and TV channel on the platform. Each banner was crafted in three languages: Ukrainian, Russian, and English. It was all about ensuring that no matter who the audience was, the visuals felt personal and relevant.
SWEET.TV’s marketing campaigns, from holiday specials to promotional offers, needed eye-catching newsletters to grab attention, and I designed these with the goal of sparking curiosity and driving engagement.
The Instagram presence was a major focus as well. I worked on banners, stories, and carousel posts to enhance their social media game. The goal was to create content that was not just scroll-stopping but also deeply engaging.
Additionally, I designed user-friendly screens for their client dashboard, focusing on usability and ensuring users could navigate with ease while enjoying a seamless experience. For promotional landing pages, I ensured they were visually attracting and optimized for conversions.
Solution
I approached the project with a blend of creativity and strategy. For the multilingual designs, the key was cultural relevance. Every banner and piece of content was tailored to resonate with audiences across three languages while staying true to SWEET.TV’s brand identity. Whether it was a banner or a landing page, I ensured the designs were optimized for multiple devices and maintained a cohesive look.
By studying audience behavior, I created Instagram content that wasn’t just visually attracting but also highly interactive.
For the dashboard and landing pages, I leaned on UX/UI best practices, designing with the user’s journey in mind and focusing on creating intuitive and enjoyable experiences.
The Result
The impact of these efforts was clear.
The multilingual banners and targeted newsletters led to a noticeable spike in user interactions and content consumption. The Instagram content resonated with users, resulting in a significant boost in followers and engagement metrics. The design and content layout led to 10M+ downloads on Google Play.
The redesigned dashboard screens and promotional landing pages looked great and earned praise for their intuitive design. Consistency across all platforms helped SWEET.TV builds trust and loyalty among its diverse user base. The visual presentation of the content I worked on increased the subscription conversion and revenue by 42%.