Kyrylo Liakhovets

Brand

SkySprayDrone

case study

agrodrones.

Ukrainian

Revolution

Summary

I helped a Ukrainian agricultural startup develop a dynamic and informative website for its agrodrone rental service

Responsibilities

UX Research

Branding
UI Design

background

the challenge of processing agricultural fields. Agrodrones against missiles.

During wartime in Ukraine, there was an urgent need to cultivate agricultural fields and monitor the harvest without threatening the lives of farmers. The cultivation of fields has become extremely dangerous due to the constant shelling of all areas of the country. The decision was made to develop a dynamic, lightweight, and informative website for the agrodrone rental service, providing farmers with easy access to available agrodrone rentals nearby.

The challenge

The website should feature a user-friendly interface, interactive maps displaying drone locations, detailed drone specifications, and a seamless booking system. Together with the blog section where the project can share useful things, life hacks, and its experiences. Its purpose is to streamline the rental process, promote sustainable farming practices, and enhance agricultural productivity.

The challenge

The website should feature a user-friendly interface, interactive maps displaying drone locations, detailed drone specifications, a seamless booking system. Together with the blog section where the project can share useful things, life hacks and its experience. Its purpose is to streamline the rental process, promote sustainable farming practices, and enhance agricultural productivity.

research

TALKING WITH farmers IN ukraine

I started my research by talking to farmers. My goal was to get as much information as possible for the project, as well as photo and video content for the website. Also, my goal was to collect all the content and try to penetrate the minds of our target audience. I wanted to find out what worries them, and what difficulties and dangers they encounter in their everyday work.

The target audience was quite wide: farmers, agricultural researchers, crop consultants, agronomists, agricultural service providers, and agricultural teachers.

I started my research by talking to farmers. My goal was to get as much information

as possible for the project, as well as

photo and video content for the website. Also, my goal was to collect all the

content and try to penetrate the minds

of our target audience. I wanted to find

out what worries them, and what difficulties and dangers they encounter

in their everyday work.

The target audience was quite wide: farmers, agricultural researchers, crop consultants, agronomists, agricultural service providers, and agricultural teachers.

UX research

There was a request from the CEO to develop develop a website that would not only offer drone rental services, but also serve as an educational platform where the startup would share its insights, lifehacks, and training videos. Everything had to be focused on our target audience.

I started with strategy and brand building, aimed at both simplifying communication with users and making the service more technologically advanced.

problem statement

Traditional
Ukrainian Agriculture needs a significant increase
in efficiency

Traditional
Ukrainian Agriculture needs

a significant increase in efficiency

Traditional
Ukrainian Agriculture needs

a significant increase
in efficiency

DEVELOPING A POINT OF VIEW

When analyzing the agricultural sector, the main points of view were identified. Affordable and effective solutions are important for the target audience. There is a need for solution that would not only make field maintenance easier but also improve my understanding of crop health. What was needed was a solution that optimized resource use, promoted sustainable practices, and increased farmer productivity.

Farmers… need access to available agricultural drones to take care of their fields… because they would save 7% more of harvest, increase productivity, and reduce the risk of damage to agricultural equipment in the event of a hit from enemy missiles.

Farmers… need access to available agricultural drones to take care of their fields… because they would save 7%

more of harvest, increase productivity, and reduce the risk of damage to agricultural equipment in the event of a hit from enemy missiles.

Created Personas

Stepan

Farmer

Svitlana

Agricultural Researcher

Olena

Agronomist

Sergiy

Agricultural Educator

Oleksiy

Crop Advisor

How might we?

“How might we” questions were explored to explore potential solutions and generate ideas. So, based on the perspective presented, here are some HMW questions that I used to further develop the solution.

How might we increase access to available agricultural drones for Ukrainian Farmers?

How might we promote the benefits of using agricultural drones for field care among farmers?

How might we develop training programs to educate farmers on the effective use of agricultural drones for increased productivity?

How might we optimize the use of agricultural drones to maximize harvest yield for farmers?

How might we collaborate with insurance companies to offer coverage for equipment damage caused by external factors like enemy missiles?

How might we develop a network of drone operators who can provide drone services to farmers?

Strategy

Information architecture

When we initially worked on the home page, we decided what we would display on it, namely to focus on the educational part of the site. The blog planned to create a series of articles that would share the Benefits of using agro-drones for rental, Case studies of successful agro-drone usage, Tips for maximizing the efficiency of rented agro drones, and Common misconceptions about renting agro-drones.

wireframed experience

At the wideframes stage, I conveyed the structure of the future site and the placement of future content. Until this time, having no idea about the visual part of the site, it was easier for the product owner to perceive the flow of information and the architecture of the site.

At the wireframes stage, I conveyed the structure of the future site and the placement

of future content. Until this time, having no idea about the visual part of the site, it was easier

for the product owner to perceive the flow of information and the architecture of the site.

The user flow

After receiving sufficient information and working through our personas, we began developing a user flow. Taking it as a norm that the client needs to familiarize himself in detail with the information and how the service works before submitting a request for the service.

Storytelling

special focus on Mobile

I realized that most of our target audience is in the fields, and they have less opportunity to use computers than mobile devices. It was important to us to create a site that looked good on all devices, maintaining a user-focused design and following a clear structure to make everything easy to understand.

storytelling

Highlighting the startup's features

and impact

Highlighting the startup's features and impact

In the agro-industrial sector of Ukraine, there are already many organizations and companies that offer excellent solutions for farming. However, very few companies make such an impact and impression as ScoSpariDrone. We deliberately focused a large number of real images and videos from the fields to convey this impact to the user. That’s what we wanted to convey, so that the potential client would have the feeling not of “just another agricultural drone,” but of a real mission and technological work.

We considered it important to create the site during the war in Ukraine. Thus, we wanted to show the importance of preserving the country’s economy and its restoration after the end of hostilities.

CLARIFYING the importance

of Trichogramma

We decided to add separate information pages that convey the usefulness of trichograms.

Modern agriculture has become a platform for constant search for innovations and advanced technologies that help farmers increase productivity and production efficiency. One of these innovative methods is the use of Trichogramma, a biological pest control agent. We told you what Trichogramma is, what benefits it provides and why its use is important for modern agriculture in Ukraine.

We decided to add separate information pages that convey the usefulness of trichograms.

We told you what Trichogramma is, what benefits it provides and why its use is important for

modern agriculture in Ukraine.

result

seasonal output

After farmers ordered field processing services, we received output data. The data was compared for the same period in the 2022 season.

Learnings

Key Takeaways

By combating the inefficiencies of traditional farming methods, we have significantly reduced the loss of agricultural resources.

1. Increasing Accessibility

The great impact was the development and implementation of a website structure and navigation based on user research, their needs, and pain points. This significantly increased the level of technological knowledge of farmers.

2. Brand recognition

During the work on the project, a brand identity was developed. This accelerated the scaling of the project and also increased the recognition of the Startup as a new market player in the agricultural business of Ukraine.

3. Increase in orders

One of the main features of the site was to provide the ability to quickly call to order a service. 10% of increasing the conversion rates led to an increase in the quantity of quality orders.

Selected projects

My selected

projects